Lynn Schuster has been creating inroads in the San Diego special event industry since 2003. In 2005 Pure Planning opened its doors as a full service wedding and event planning company. We are Detailed, Organized, Professional, and Friendly. Every wedding day should play out as the bride and groom have envisioned; it is their day, not ours. Acting as the Captain of the team, we are there to assist with every aspect of the event. We offer our experienced opinions to help bring any vision to reality. We strive to create a seamless event that reflects the bride and groom’s personality, life, and love. We love what we do more with each day and have executed over 150 successful events. With our superior service and affordable pricing we are dedicated to creating an event that is perfect for every client.